Course in E-Marketing
The Internet and the online environment have been growing at a steady pace since the early 1990s. With an online community of over 27 million internet users in South Africa (or over 50% of the adult population, according to the Digital and Marketing Association), there is little doubt that a need exists for the development of competencies in the area of e-marketing to ensure that the crucial skills are successfully integrated into the marketing activities of the learner at their place of work.
The purpose of the learning is to provide the student with relevant competencies (knowledge, skills, norms and values) in order to interpret and apply fundamental marketing principles within the context of marketing via electronic media. The application of the skills and knowledge will provide the student with the ability to take advantage of the many opportunities in this rapidly developing sector.
Students credited with this module will have gained an understanding of the online business environment and will have knowledge of the various media available for use in the development of e-marketing strategies.
To empower entrepreneurs and business people from both small and large firms to take advantage of marketing opportunities in the online world.
Who should study this programme?
All existing and future marketing practitioners, as well as Internet and e-commerce specialists fall within the target audience of this Programme. Indeed, any person who is interested in using the web and electronic realms as a marketing channel would benefit from this offering. Students are expected to come from both the SMME and big business environments, as well as entrepreneurs who wish to take advantage of the virtual world.
The student will be able to demonstrate the ability to consider a range of possibilities, make decisions about and evidence performance around each of the specific outcomes contained in this course. A practical project comprises part of the course.
Duration of the course
One (1) year
Credits/Standard of course
NQF level 6
There are two intakes: January/February and June/July.
The January intake registration opens on 2 January 2019 and closes 21 January 2019.
The July intake registration starts officially on 1 May 2019 and closes approximately mid-July 2019.
Official programme start
The January intake starts officially in February 2019 and the July intake starts officially in August 2019.
A Senior Certificate, equivalent qualification, or appropriate experience. Students over the age of 25 may also enrol.
On successful completion of the entire course, students will be awarded a certificate from Unisa’s Centre for Business Management.