BCom Marketing Management

Students can attend full-time lectures at Durbanville College in the modules of this Unisa degree. This assistance can contribute to better achievements and successes. This specialised degree opens career opportunities as marketing managers, sales managers, advertising managers, product managers, brand managers, marketing research managers, marketing planning managers, sales representatives or marketing consultants in the manufacturing, services or retail industries.


3 Years


January & June

Admission Requirements

A National Senior Certificate (Degree endorsement), with an achievement rating of 4 (50 – 59%) or better in the language of learning and teaching, and Mathematics with a rating of 4 (50 – 59%) or better.

1st Year
Code Module
SUS1501_1 Sustainibility & Greed
ECS1501 Economics 1A
ECS1601 Economics 1B
FAC1502 Financial Accounting Principles, Concepts and Procedures
FAC1602 Elementary Financial Accounting & Reporting
MNB1501 Business Management 1A
MNB1601 Business Management 1B
MNM1502 Customer Service
MNM1503 Introduction to Marketing
MNM1505 Introduction to Consumer Behaviour
2nd Year
Code Module
FIN2603 Finance for Non-Financial Managers
HRM2605 Human Resource Management for Line Managers
MNG2601 General Management
MNM2602 Essentials of Marketing
MNM2605 Consumer Behaviour
MNM2608 Product Management
MNM2609 Price Management
MNM2610 Distribution Management
MNM2611 Promotion Management
MNM2607 Public Relations

3rd Year
Code Module
MNG3701 Strategic Planning 3A
MNG3702 Strategic Implementation 3B
MNM3702 Marketing Research
MNM3703 Sales Management
MNM3709 Strategic Marketing
MNM3710 Brand Management
MNM3711 International Marketing
MNM3712 Customer Relationship Management
MNM3713 Services Marketing
MNM3714 E-Marketing